Primary Signal

command the Intersection

The intersection of value: between a business and end user. That’s where magic happens. We make mobile experiences that are smart, rich and intuitive - that's how you get people to engage.

Approach

We help solve problems and assist organizations to better communicate and collaborate, primarily with mobile experiences. There are a few traits we keep central as we approach our work:

  • CURIOUS: We like to discuss, debate and probe to get to the insights that drive the best solutions...and we invite our clients to join our curious nature. That collaboration is what produces extraordinary work.
  • EFFICIENT: Did you know that if you multitask while working you’ll make 50% more errors? We’ve been around enough to see our share of inefficiency at work and it’s effects on quality and cost. We take our productivity seriously.
  • QUICK-TO-MARKET: The world moves at light speed, so it’s critical to get solutions to market quickly before someone else does. We help our clients get the right solutions launched quickly and then evolve.

    • Value

    We’re in business to improve your business. And it doesn’t (and shouldn’t) stop once the solution has launched. In order to accomplish this, we develop:

  • BUSINESS VALUE KPIs. How does an organization measure success…that’s how we want to translate the value of a solution.
  • OPTIMIZATION-BASED REPORTING. Launch is just the start. We look at the user metrics to determine what’s successful and what’s not, and optimize based off the data.

    • Experience

    This isn’t our first rodeo. We have experience with big brands, retail, manufacturing, multi and omni-channel marketing, social, and more.

    Through our decades of experience, we’ve found that it’s not about the “latest” or “innovation” or whatever phrase comes after “wouldn’t it be cool if”, it’s about identifying the real problem, finding the intersection of value to the organization and user, and having a laser focus on creating an optimal experience.